Future Proof Your Business
The days of traditional selling are coming to an end. Ever since Amazon and eBay made online shopping mainstream, the way business is conducted has changed drastically.
With the majority of retail shops offering digital catalogs and small businesses finding a home on sites like Etsy, storefronts and sales lots are seeing fewer customers face-to-face. The solution to this decrease in foot traffic is not to fight the move to digital, but to adapt and capture a foothold in the online marketplace. Easy transitions such as Facebook Marketplace are a great start; creating a Virtual Builder will take your sales to the next level.
If you don’t know what a virtual builder is, read here before continuing.
How to transition
Making the leap to digital sales with a virtual builder can be intimidating, but luckily there are proven results that show just how incredible this tool really is. One customer who specializes in a variety of sheds models and price points wanted a way for their customers to access their trove of customization options.
They also wanted to be able to help their dealer network bring their customers’ ideas to life. We worked with them to design a unique Virtual Shed Builder that featured photo-realistic 3D renderings, regional price quoting, and payment processing. With the builder created, we continued to add new features that helped streamline the customer experience and made buying a shed from them easier than ever before.
Reliable orders, less haggling and immediate sales
Virtual builders are dependable tools for streamlining business and for cutting down on haggling. As any salesperson will tell you, the lengths that some would go to haggle a better deal can be exhausting. By incorporating a virtual builder, this practice vanishes. Not only that, but your online sales create a streamlined process that results in reliable orders and immediate sales. Why rely on just window shoppers when you can find consistent results online?
Marketing it with social media
The work with our clients doesn’t stop there. The virtual builder may have been created, but just putting something online does not guarantee that it would be an overnight sensation. Our 45 years of marketing experience helps put new Virtual Builders into the hands of thousands of potential customers. Not long after the launch of the builder and social campaign, our customers see hundreds of unique visitors every day and even begin receiving orders through the custom checkout process.
With social media, we can boost the immediate desire for purchases. This comes with the added benefit of building your online brand. In one case study, our client’s Facebook page began receiving a record amount of traffic and had buzz surrounding the launch of the builder. Enamored by the amount of custom options, one customer remarked, “If this had been available when I bought my shed, I would still be paying the mortgage on it!”